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2018 | Vitality + youthfulness + explosive seaweed!
Chasing the boom of the seaweed industry, many food industry giants have also entered the market to break the pattern of the original seaweed market. The future category of the seaweed market is gradually reorganizing. Many new brands have joined, which is undoubtedly a clear definition of the industry category. Wind vane!
In terms of product strength, in 2017, Lilu Group completed the structural upgrade of the seaweed category. With the shocking listing of 21 new seaweed products in March 2017, the four major camps of Happy Bohai Seaweed have also been formally formed. Rock seaweed, seaweed rolls, seaweed, and seaweed are pressed to provide consumers with diversified and personalized leisure. Enjoy the seaweed food.
In 2017, Lilu Group launched a new upgrade of the “Seaweed+” product structure. Constantly enrich the product line to achieve product differentiation. The seaweed products are blended with various flavors such as “royed silk, almond, sesame, original flavor and spicy flavor”. Sweet coconut shreds, sweet almonds, mellow sesame seeds, fresh and fragrant flavors, and five flavors of delicious and spicy flavors, and crispy The seaweed is perfectly combined, the mouth is crisp and delicious. The newly upgraded product packaging also highlights their respective flavors, which are exceptionally bright and novel, and at first glance, they are coveted.
As we all know, seaweed is rich in nutrients and green and healthy. Not only concentrated in the various B vitamins in seaweed, especially riboflavin and niacin are very rich in content, there are many vitamin A and vitamin E, a small amount of vitamin C, containing about 15% of minerals. Seaweed is very low in calories, high in fiber content, and has little risk of getting fat. It is a delicious snack that women and children can safely eat.
In terms of brand power, Lilu Group has deepened its strategy of rejuvenating and rejuvenating the younger ones with a more “heart-to-heart” approach. Rejuvenate online and offline, and communicate in a way that young people like. We have developed a series of interactive methods that conform to fashion trends, such as “scan code grab red envelope” and “red envelope mall share courtesy”, and more colorful theme promotion activities are also carried out offline. Next, the Joyful Food WeChat public account will also serve as a window of joy and brand service. While providing brand information to consumers, it will also regularly introduce consumer interactive benefits, so that everyone can participate more in the joyful brand interaction. Come in.
The happy xixi brand guides the seaweed industry towards a trend of high-end, differentiated and healthy. The seaweed explosion also attracted many followers, but the followers can not support the strength behind the brand, this is the most critical. Happy Xixi brand has 300 hectares of self-built seaweed base, and has now become the country's largest manufacturer of rock seaweed. It has 4 processing production lines and 10 processing production lines. It is also a 10 million establishment of the Seaweed R&D Center to form a leading product and core technology with independent intellectual property rights. In 2014, the joyful seaweed and seaweed were approved by the China Green Food Development Center to use the green food mark. Lilu Group is also the only company in the country to receive the logo of green seaweed food. These brand endorsements and corporate strengths are the charm and driving force behind the continued development of the brand.
In terms of explosive power, happy xixi products continue to meet the needs of customers, and the power is bursting. With the construction of 2017 National Joy Channel and the overall channel layout, the Happy Xixi brand has gradually entered the KA key stores such as Wal-Mart, Carrefour, Yonghui and China Resources Vanguard. The e-commerce is also strengthening online and offline interactions and enhancing the brand. Popularity, constantly seeking breakthroughs. From the media cooperation, the happy xixi brand combined with the Southeastern Satellite TV's advertising bombing, the advertising blockbuster landed in Fujian Southeast TV and Betta live broadcast. It is also the seaweed implanted into the "Taste of Mystery" column, the star helps promote, while many stars taste the food, but also feel the charm brought by the crisp seaweed. A series of actions are only for the achievement of the joyful brand, the highest brand of seaweed.
In just a few years, the brand has become the benchmark of the seaweed industry, leading the fashion trend with the spirit of innovation, and constantly leading the development of the industry! In recent years, Lilu Group has continued to maintain a rapid growth rate of more than 40% with strong products, heavy IP and shock promotion. The Happy xixi brand has gradually become one of the most popular casual zero food brands for consumers, and will also usher in the booming future of the seaweed business. Healthy and delicious, happy you and me. Joy invites you to witness the brand of healthy, green and high-end seaweed.