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Company Profile

Company Profile

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Lilu Group is a provincial key agricultural enterprise in Fujian Province. Founded in 2002, it is a large-scale agricultural and sideline product that mainly produces seaweed, seaweed and meat products, integrating breeding, research and development, manufacturing, sales and brand promotion. A professional manufacturer of deep processing. Headquartered in Qianhu Industrial Zone, Jinjiang City, it has three subsidiaries: “Xiaopu County (Fujian) Food Co., Ltd.”, “Xiapu County Green Power Marine Biological Development Co., Ltd.” and “Anhui Joyful Food Technology Co., Ltd.”. Jinjiang Company covers an area of ​​50 mu, Xiapu Company has 300 hectares of seaweed base, and Zhangzhou Company covers an area of ​​100 mu.
The company's three major product systems are seaweed, seaweed, and meat products. Adhering to the corporate tenet of "integrity, hard work, innovation, dedication", we currently have 4 processing lines and 10 processing lines. The daily production of dried alfalfa and instant seaweed is over 2 tons. In 2015, the company spent 10 million yuan to set up seaweed, seaweed, meat product research and development center and inspection center. Master seaweed, seaweed deep processing, research and development technology, forming a leading product and core technology with independent intellectual property rights. It has introduced Japanese seaweed, Korean rock seaweed, and Thai seaweed production line. The company has been working closely with top universities and scientific research institutions to hire provincial marine fisheries, provincial aquatic products processing association, Shanghai Ocean University and other consultants. The deep processing and innovative technology of products such as seaweed continuously meet the needs of consumers.
The company's main partners include Wal-Mart, Carrefour, RT-Mart, Auchan, CP Lotus, Suguo, Century Lianhua, Xinmat, Yonghui, Xinhuadu and other large supermarkets, as well as agents in major cities, with sales outlets covering 10,000. . Its "Ode to Joy", "Nongheng" and "Wu Cabinet" brands have won the title of "Famous Trademark of Fujian Province" and "Famous Brand Agricultural Products of Fujian Province", enjoying high popularity and reputation throughout the country.
"Seaweed, we must be happy!" is the company's constant pursuit of brand culture, is committed to sharing green food from the natural ocean, respecting "green fashion, green food, green life", shaping the new fashion of casual seaweed! To build China's first high-end seaweed brand, become the first-class seaweed enterprise in China and the world.
The company mainly uses algae as raw material. In order to ensure the stability of production and sales, in 2010, the company established 300 hectares of seaweed breeding base in Xiapu, Fujian, for the cultivation of seaweed. Based on the principle of mutual benefit, since 2010, the company has signed a contract for the purchase of seaweed with local farmers in the seaweed breeding bases such as Jinjiang, Zhangpu and Xiapu. At present, the company's deep processing of seaweed has driven more than 2,800 farmers to raise alfalfa, and in 2015, the farmers increased their income by more than 42 million yuan. The company arranges more than 350 migrant workers to work each year. In 2016, Anhui Joyful Food Technology Co., Ltd., the largest seaweed production base in the country, was completed and put into production. The factory covers an area of ​​80 mu, and the seaweed production plant covers an area of ​​70,000 square meters. The annual output value of seaweed seaweed is estimated to be about 10 billion. In addition, the company's influence on the market in the province's key leading enterprises of agricultural industrialization has greatly promoted the benign competition in the same industry. At the same time, the company has also promoted the development of printing, transportation and other related industries. The rapid development of agricultural industry and related industries in Jinjiang City.